Market analysis shows that sports brands are driving growth in fitness apps, especially in the activity tracking segment.
How sports brands are creating customer motivation with mobile app engagement.Let’s see how gamification helped the Adidas Running app generate over 5 million participants in the Run For The Oceans campaign. These behavioral dynamics are used by the leading apps to generate growing legions of monthly active users committed to exercising. Examples of gamification strategies are in-app challenges or badge reward systems. While exercise and weight loss apps have long held the largest market share, activity tracker apps are the fastest-growing segment in mHealth. So what are the companies in this segment doing right?įor the most part, they are leveraging app gamification to improve user motivation to work out. In 2019 they launched their own activity tracker app.
One of the companies picking up on this trend is the sports brand Adidas. Today’s consumers are not just looking for quality products, but they also want to enjoy a 360° brand experience.
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